SEO and Web site design - The Key to Increasing visitor count and Business Branding
Tha harsh truth to setting up a an online success business is to get as much targeted traffic as you can to your website. However, this is easier in theory because there is not one strategy you can apply. Website owners do consider SEO because it helps climb google rankings, but web design is a component that is often neglected. It's only worked on for the sake of aesthetics.
If you wish to know how SEO and web site design can impact your growth potential like a business, you should read on.
Good Website Design
Web site design determines user experience, hence, is significant. Bad user experience will eat into traffic.
Load time - Design, the visuals and style elements have a major say in how rapid your website loads. Slow-loading websites are a major put off. Research has revealed that people wait for only 3-5 seconds for a page to load. When it doesn't, they switch.
Layout - Snappy and complex layouts complicate the eye. How you structure your posts also affects your ability to built trust. Important content ought to be visible at a glance; stick it front and center. Having to click through repeatedly can get very annoying. Keep everything readily available.
Visuals, font and colors - It is advised that you do not use stock photography. Also, don't use too many visuals onpage; it gives a cluttered look. Avoid premade templates; make use of a designer to craft a design that reflects the motto and practices of your business. Small and excessively cursive font styles are difficult to read. The color scheme you decide on should not be too jarring and neither to dull. Keep the look and feel consistent throughout. Use colors strategically across your site with bolder colors for headlines.
Mobile optimization - Given the multi-functionality of smartphones, we use it for making phone calls, texting, chatting, checking emails and web surfing as well. Hence, responsiveness to mobile platforms may be the watchword. Otherwise, you will have to setup and gaze after two sites also it can get quite overwhelming.
Pop-up advertisements - Although you are looking to monetize your website with all those ads, it's distracting if a person suddenly pops up when you were engrossed in reading. In the event you must include ads, keep them in prominent places however, not where they would hinder other activity.
Use HTML5 to boost page views.
When coming up with your website, opt for design trends which will stand the test of your time; those you won't must keep upgrading.
Seo (SEO) takes care of the information aspect of your website. It is the SEO practices that will get you exposure on search engines like google.
To start with, create rich content, that's informative, clear to see, authentic and reliable.
Instead of saying everything using one page, plan a specific topic for each page. Target a specific keyword for every page. This tactic helps because the search results bots crawl in one page to the next when indexing websites.
Lookup the list of high ranking keywords for the respective niche and will include them in post-content and meta-tags. It will also be included in the title and Meta description. Keywords help your content to be found.
Break up your content so that it is easier to read. Use bullets and numbering. Use subheadings so that website visitors can choose what they need to read rather than needing to read everything. Divide this content into paragraphs.